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What is Pure Madness?

Our value as a triathlon athletic wear company is to provide a unique logo and philosophy to swimmers, bikers and runners who are at the professional level or just interested in a healthier lifestyle. The image of Pure Madness is the mindset that triathlon training and competition is a commitment and lifestyle that is viewed with outside eyes as Pure Madness.

Pure - stating healthy and Madness - the dedication it takes to compete.


Founder and triathlete Dave's mad ideas:

As an ex-professional hockey player, I know what Madness is. I have trained and competed in many events, but when introduced to half-iron distance triathlons, it seemed like madness. One day, I was watching my girlfriend (now wife) compete in her 3rd Ironman in Lake Placid. The day started off cold, then monsoon-like rains came, then to sweltering hot. I thought to myself this is Pure Madness. Wow, pure madness, this is exactly what it is. That’s how the idea began……

Check it out!


Co-Founders: Jen Scalise-Marinofsky & David Marinofsky

Jen & Dave are a husband and wife team. Jen, a former competitive swimmer was introduced to triathlon over ten years ago. She became addicted to the sport, which is now a lifestyle. She has qualified for the Hawaii Ironman three times and has competed in eight Ironmans. Naturally, Dave became involved in triathlon soon after meeting Jen and has since completed Ha lf-Ironmans and the Boston Marathon. Both live and train in Massachusetts and are part of the Boston Triathlon Team.

Hawaii Ironman 2006

©2005 PureMadness