An athletic wear company that understands the pure madness mindset of the triathlon enthusiast.

Our value as a triathlon athletic wear company is to provide a unique logo and philosophy to swimmers, bikers and runners who are at the professional level or just interested in a healthier lifestyle.

The image of Pure Madness is the mindset that triathlon training and competition is a commitment and lifestyle that is viewed with outside eyes as Pure Madness.

Pure – healthy…
Madness
– the dedication it takes to compete.

 

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